who we work with
BE.aligned Consulting is committed to working personally with a small number of clients at any given time so we can engage deeply and exceed expectations. Founded in 2017, we are proud to be currently working with our very first clients, JK Adams and Mother Myrick's Confectionery, drawing upon over 25 years experience leading brand marketing for the other fine companies listed below. We would be delighted to speak with you about how we can deliver vision, strategy and results for your business.
jk adams is a leading manufacturer of sustainably produced wood kitchen & home products, made in america and guaranteed for life. In 2017, BE.ALIGNED led a comprehensive Marketing Audit and Brand Inquiry, leading to a Strategic marketing Plan to establish and grow a direct-to-consumer business for jk adams. Initially retained to help the JK Adams in house team implement the plan, BILL Eyre was hired as Chief marketing officer of JK adams in Spring 2018 (while still available for consulting work with additional clients).
a small yet beloved confectionery in manchester, VT, Mother Myrick's is known the world over for its incomparable butter crunch, lemon lulu cakes, FINE CHOCOLATES and other EXTRAORDINARY Confections. BE.Aligned Led a review, REVISION and ACTIVATION of the company's Mission and Brand framework, and FACILITATED AN EXPLORATION OF LEADERSHIP SUCCESSION PLANNING.
testimonials
“A thorough and enriching experience.”
Bill’s expertise in brand development and strategic marketing proved invaluable in helping us revisit our mission and vision, a process engaging all members of our small company. What was most notable in the process were Bill’s interpersonal skills and his keen observant eye. He was logical and precise, thoughtful and open minded as he effectively guided us, resulting in a thorough and enriching experience. Bill may be better known for his executive marketing skills, but his talents as a facilitator cannot be overstated. Working with him was a pleasure for all of us.
— Jacki Baker and Ron Mancini, Owners, Mother Myrick’s Confectionery
"Improved return on our marketing investment."
Bill was instrumental in helping us develop and implement a strategic marketing plan to drive direct-to-consumer sales through multiple channels, as well as to better promote our brand in a consistent manner. His knowledge of brand management, marketing strategies and experience with large and small companies helped him to craft a plan that matched our business and resources. Throughout the project he took the time to engage all stakeholders in the process and was able to develop a good understanding of our business, industry, and customer base. Ultimately, I believe our internal and external marketing resources will be better aligned and we will see an improved return on investment in marketing.
– Jon Blatchford, Chief Executive Officer, J.K. Adams
“The perfect brand/creative partner.”
Orvis is one of the most highly decorated Multi Channel Retailers on the planet and Orvis owes a great deal of this acclaim to Bill Eyre. Bill blends creative vision, relentless pursuit of perfection and leadership ability with a sound appreciation for the business and marketing strategy to make for the perfect brand/creative partner.
– John Rogers, former VP Multi-Channel Marketing, The Orvis Company
“Bill is the real deal.”
Working with Bill has been one of the highlights of my career. He's both strategic and passionate when it comes to brand clarity and activation. Our work together over three years has been a great experience of seamless partnership, respect and effective teamwork. Bill rolls up his sleeves, steps back to ask the provocative question and works to inspire his internal team. He's committed to doing the right thing and brings both strategic intelligence and authentic humanity to his projects. Bill is the real deal — a rare breed in today's distracted and over communicated world.
– Alexis Sanford, Principal/Brand Strategist, Spot Inquiry
“The consummate Good Partner.”
Bill is passionate, disciplined and determined—which would be plenty except that he’s also one of the nicest people I’ve ever known. My partnership with him creating strategic and brand clarity for the Orvis businesses was rich and rewarding. Bill is the consummate Good Partner—providing leadership, creating alignment across the team, and ensuring that execution is worthy of the vision. I heartily endorse Bill for any team. He is a remarkable player and human being.
– Diane Tompkins, Co-Founder, Courage Corps